Archive for April 23rd, 2010

Introduction to Internet Marketing and SEO: Strategy and Tactics

April 23, 2010  |  Upcoming Events  |  Comments Off
May 27, 2010
9:00 AMto11:00 AM

If you want to increase traffic to your Web site then don’t miss this two hour session that will focus on attracting traffic to your site and turning that traffic into sales.

Explore the basics of:

  • how to develop, launch, and track a Web marketing strategy
  • how you can improve your rankings through search engine optimization (SEO)
  • how to develop Web site content for not only your potential customers but for the search engines
  • How to turn traffic to your Web site into sales or leads
  • how local Internet marketing differs from national Internet marketing

You’ll also hear about the future of Web marketing! This workshop is geared to the small to medium sized business interested in generating leads and online sales.

Presented by: Paula Danylchuk, Principal, 39 Celsius Web Marketing Consulting, Toby Danylchuk, Principal, 39 Celsius Web Marketing Consulting

Cost: $29.00 online / $49.00 at door

UH Small Business Development Center          2302 Fannin St., Ste. 200          Houston, TX 77002

Brand Management and Marketing

April 23, 2010  |  Upcoming Events  |  Comments Off
May 27, 2010
10:00 AMto12:00 PM

A brand is your promise to your customer. It tells them what to expect from your product or service and shows them how you are different from your competitor. If done right you will reap the rewards!  Join us in this fast paced workshop packed with ideas and techniques for establishing and building your brand identity.

Highlights:

  • Crucial tactics for establishing and building a brand
  • Tips for positioning your company to compete in a competitive economy
  • Information on building and managing brand for a diverse customer base
  • Methods for implementing your brand philosophy inside your company

The first five people who register will have the opportunity to have their marketing materials reviewed during class. 

Presenter: Yvonne Y. Bourquin, Strategic Marketing and Branding Consultant

Cost: $29.00 online / $49.00 at door

UH Small Business Development Center          2302 Fannin St., Ste. 200          Houston, TX 77002