Archive for April, 2010

Introduction to Internet Marketing and SEO: Strategy and Tactics

April 23, 2010  |  Upcoming Events  |  Comments Off
May 27, 2010
9:00 AMto11:00 AM

If you want to increase traffic to your Web site then don’t miss this two hour session that will focus on attracting traffic to your site and turning that traffic into sales.

Explore the basics of:

  • how to develop, launch, and track a Web marketing strategy
  • how you can improve your rankings through search engine optimization (SEO)
  • how to develop Web site content for not only your potential customers but for the search engines
  • How to turn traffic to your Web site into sales or leads
  • how local Internet marketing differs from national Internet marketing

You’ll also hear about the future of Web marketing! This workshop is geared to the small to medium sized business interested in generating leads and online sales.

Presented by: Paula Danylchuk, Principal, 39 Celsius Web Marketing Consulting, Toby Danylchuk, Principal, 39 Celsius Web Marketing Consulting

Cost: $29.00 online / $49.00 at door

UH Small Business Development Center          2302 Fannin St., Ste. 200          Houston, TX 77002

Brand Management and Marketing

April 23, 2010  |  Upcoming Events  |  Comments Off
May 27, 2010
10:00 AMto12:00 PM

A brand is your promise to your customer. It tells them what to expect from your product or service and shows them how you are different from your competitor. If done right you will reap the rewards!  Join us in this fast paced workshop packed with ideas and techniques for establishing and building your brand identity.

Highlights:

  • Crucial tactics for establishing and building a brand
  • Tips for positioning your company to compete in a competitive economy
  • Information on building and managing brand for a diverse customer base
  • Methods for implementing your brand philosophy inside your company

The first five people who register will have the opportunity to have their marketing materials reviewed during class. 

Presenter: Yvonne Y. Bourquin, Strategic Marketing and Branding Consultant

Cost: $29.00 online / $49.00 at door

UH Small Business Development Center          2302 Fannin St., Ste. 200          Houston, TX 77002

How to Deal With Unacceptable Employee Behavior

April 23, 2010  |  Upcoming Events  |  Comments Off
May 26, 2010
9:00 AMto4:00 PM

A One-Day Seminar for Managers and Supervisors.  Do You Ever Struggle With the Best Way to Counsel and Discipline Employees? You’ve suspected Sam of padding his expense reports for several months. And you’ve just found more evidence that supports your suspicions. Even though you dread it, you know you have to confront Sam.

But as you call him in to discuss the problem, your mind starts racing. Should you come on strong to let him know you mean business, or should you take a softer approach? What should you do if he acts offended and clams up? Tries to make you feel guilty for accusing him? Or, worse yet, gets angry and threatens to quit? Read More

Creating a Facebook Business Page

April 23, 2010  |  Upcoming Events  |  Comments Off
May 21, 2010
9:00 AMto12:00 PM

Facebook is the largest social networking site on the planet and is now being used by small businesses to set up meetings, conduct research, promote collaboration and market business.  Attend this workshop and learn how to connect with your audience in new and exciting ways. 

In this hands-on workshop, you will learn:

  • How to create a Facebook page for your business
  • The basic components of Facebook
  • The most important types of information to share and with what frequency
  • Tips on how to visually engage prospects and customers
  • The anatomy and features of successful sites
  • How to integrate Facebook into your marketing strategy and branding

Prerequisites: Before taking this workshop, you should be familiar with personal computers and the use of a keyboard and a mouse.

Presenter: Jenn Korell, Founder & Creative Director, New Nectar Media

Cost: $39.00 online / $59.00 at door

UH Small Business Development Center          2302 Fannin St., Ste. 200          Houston, TX 77002

The 51 Fatal Errors, And All That Jazz

April 23, 2010  |  Upcoming Events  |  Comments Off
May 21, 2010
3:00 PMto7:00 PM

A Business Seminar for CEOs followed by Buffet Dinner & Live Jazz Concert. Keynote speaker is Barry Sea Siegel.

Cost: $25.00 / No charge to first 50 respondents

Ruggles Grill          903 Westheimer Road          Houston, TX 77006

The 51 Fatal Errors, And All That Jazz

April 23, 2010  |  Upcoming Events  |  Comments Off
May 14, 2010
3:00 PMto7:00 PM

A Business Seminar for CEOs followed by Buffet Dinner & Live Jazz Concert. Keynote speaker is Barry Sea Siegel.

Cost: $25.00 / No charge to first 50 respondents

Swanny’s Grill at Swanson’s Golf Center          6224 Theall Rd.          Houston, Texas 77066

Red, White & Blue Celebration of Entrepreneurs

April 23, 2010  |  Upcoming Events  |  Comments Off
May 13, 2010
6:30 PMto9:30 PM

Join Houston Technology Center and their special guest for this gala. The evening’s honoree is none other than Houston’s Jim McIngvale, owner of Gallery Furniture. More than 50 celebrated entrepreneurs will attend and be seated at each table!

Omni Hotel          Four Riverway          Houston, TX 77056

Dogfish Head Beer and Cheese Tasting

April 23, 2010  |  Upcoming Events  |  Comments Off
May 13, 2010
6:00 PMto7:30 PM

Join us for ‘Hoppy Hour’ at Morton’s! Challenge your perception of what a beer is supposed to be and sample the off-center and full flavors from the Dogfish Head Craft Brewery!

Enjoy exquisite beer paired with fine cheese and Morton’s appetizers.

Cost: $45.00

Morton’s The Steakhouse – Houston (Galleria)          5000 Westheimer          Houston, TX 77056

Who: the A Method for Hiring

April 23, 2010  |  Upcoming Events  |  Comments Off
May 13, 2010
12:00 PMto2:00 PM

Best Selling Author, Hiring & Retention Expert and Leadership Advisor to Billionaires, Boards and CEOs, Geoff Smart is Chairman  & CEO of a management assessment firm for CEOs and investors, which he founded in 1995.

Geoff Smart solves every manager’s #1 problem: making hiring mistakes. The stories and advice Geoffrey Smart presents, draw from some of the most extensive research, interviews and experiences ever assembled on the topic of talent management:

  • Why most managers are terrible at hiring.
  • How to generate a source to locate the right candidates. What to look for in choosing the right candidate.
  • How to sell the ideal candidate on accepting the job at your company.

The session includes a significant amount of audience interaction including live demonstrations of the interview techniques, audience real time Q&A, and simple “takeaway tools and templates” to help attendees maximize financial performance and their own career success. Read More

Creating a Marketing Plan

April 23, 2010  |  Upcoming Events  |  Comments Off
May 11, 2010
9:00 AMto1:00 PM

Do you wish you had a simple yet highly effective marketing plan for your business? Do you need a strategy that really works to pull in more customers every day?

You should attend this workshop if you…

  • Need a marketing strategy to survive these tough times.
  • Want to attract more clients but don’t know what to do.
  • Are worried about wasting money on marketing that doesn’t work.
  • Are tired of the Feast-or-Famine cycle and want a regular stream of new business.

Presenter: Gene Muchanski, Dive Foundation

Cost: $25.00 online / $45.00 at door

UH Small Business Development Center          2302 Fannin St, Ste. 200          Houston, TX 77002